Showed that Progressive Advertisements were rated more appealing than the sex image advertisements. Now, women are able to define their social role and dictate their rule. Mens problems are told in advertisement in a clean and direct manner whereas womens problems are told in a humorous way because people assume that women really have no tension and pressures except to look good and maintain their body figures. Within the process of information, we find persuasion as well which is considered as powerful, manipulative tool that is used by advertisers. 2M Channel: 2M TV is a Moroccan television service. Conclusion, in this chapter, I introduced a general overview about my research topic that is The portrayal of women in TV ads. The presentation of advertisements creates social and cultural norms for those exposed to them. The purpose of this article was to show the changes in the image of women in magazine advertisements since Goffmans 1979 study. 120 advertisements were selected out of which 60 were BIC and the other 60 were NIC. TV ads were singled out due to their pervasive nature. The second section is devoted to the major techniques of TV ads, in addition to critical overview of TV ads.
The Article has been written by Marjorie Caballero and Paul. Association is a technique that almost all ads use. As an attractive male, this ad creates the idea that a wearer will, in fact, become more desirable and gain both charisma and confidence by using the product. Likewise, the use of visual in addition to audio in TV ads activates the purchasing behavior and satisfies the audience desires. Very often, power structures are people who have power over others in society. The Male surveys also had some interesting results. Other than that the Print Advertisement has almost remained the same but the huge change has been seen in the TV Advertisements and that is due to cultural alterations. This is what actually is going on in Morocco; those who own money, own the means of production. We live in terms of the stories we tell and television tells these stories through news, drama, and advertising to almost everybody most of the time In our Moroccan context television remains the main means for advertisement in Morocco. The people in the advertisements are indeed beautiful and sexy males or females and anyone would love to look pimple and wrinkle and muffin top free. For the research a quantitative methodology was followed, total of 20 commercials were reviewed and analyzed in 19 respectively.